I just returned from the New York Toy Fair, and whoa, did I see some exciting and unique toys coming to market in the spring and fall of 2025? The toy fair is held at the Javits Center, which is several football fields in length and features thousands upon thousands of toys from your favorite brands that are new to the market, all under one roof. After three full days, I can confidently tell you that I have found the best toys and reveals from the New York Toy Fair.
How this post is organized
I know you are anxious to see what is new, and I am excited to share this list with you. I visited several booths and took meticulous notes along the way. The best way to share the trade event with you is to list my favorites based on the brands I visited. Ready? Here we go!
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Hape
Hape was my first stop, and I was extremely excited to see their other company, an outdoor toy goldmine.
Grip-n-Stack Silicone Wood Blocks
Grip-n-Stack wooden blocks are great for different ages and stages. Start with the silicone on the block in the early years and remove it as your child grows. The blocks and the silicone outlines stack.
Gaga CrazyBall
Calling all big kids! This Gaga Crazy Ball set will be a hit for my boys when they play together. It should be available in late spring or early summer. I’ll notify you when it’s on the market!
TRIGO
Trigo is an outdoor game that is the modern-day ring toss for ages 3+. Play at home, or bring it on your next beach or camping trip!
Jumbo Soccer Ball
Umm, yes, please! This 30″ jumbo soccer ball is big enough for kids to run around and play with outdoors. It is also built to last.
Ravensburger, Thinkfun, Brio
Oh, boy, I have much to share with you from this booth! Lisa walked me through so many excellent products that I was gushing over. They are working to incorporate MESH skills (Mindsets, Essential Skills, and Habits) into their new products.
Ravensburger recently launched a baby line called Play+. After listening to parents’ needs, they thought of everything. The silicone toys are made with food-grade materials and can be tossed in the dishwasher. The noise toys even come with a mute button! Play + will launch in May, and I will update this post when it does.
BRIO Pull Back Train
This pull-back train does not require batteries. Pull it back and watch it race around the track—it’s so much fun!
BRIO Remote Train
If you prefer batteries, these BRIO remote-control trains were a huge hit with my boys. They loved being able to direct the train around the tracks they created.
BRIO Spiral Set
This spiral set is coming in May. I will update you when it is available.
Thinkfun Play Date
Calling ages 3+. This matching game has three levels of play, so people of all ages and stages can enjoy it together.
Lorcana
My eleven-year-old stated he enjoys this more than Pokemon. I know it. I couldn’t believe my ears. These are trading cards with Disney characters. The Gateway Game starts your adventure.
Gravitrax
I showed my boys the Gravitrax Track from the NY Toy Fair, and they were all in. “Mom, this is exactly what I am looking for!” This is the XXL Starter Kit and includes many essential pieces.
CreArt
Have a big kid who enjoys painting? Check out these CreArt paint-by-numbers.
Lego
Lego being exciting was an understatement. I saw many new releases, which I will share with you as they are announced publicly. In the meantime, here are some new Lego favorites that you can get your hands on.
Duplo Racers
I have no words. * Adds to cart.
Lego Racers
Do you prefer Lego-sized racers? They have that, too!
Food Friends
This Food Friends set, priced under $10, makes a great birthday gift for a friend.
Plus-Plus
Oh, how I adore Plus-Plus. They are a small company out of Greenville that works to give back to teachers. Use this link to apply for a free set of Plus Plus for teachers. My favorite is the Plus-Plus BIG size. We purchased them at 2.5, and my eleven-year-old is still enjoying them.
Hexel Fidget
The Hexel Fidget won the best specialty toy of the year at the toy fair. These are perfect for classrooms and your home.
Plus-Plus Food
Food and Plus-Plus BIG?! You had me at hot dog.
Plus-Plus ColorVerse
If your child enjoys the smaller Plus-Plus pieces, get this ColorVerse kit to add creativity to their builds.
Plus-Plus Puzzle By Number
These Puzzle by Number builds stay together when lifted!! Choose from a variety of designs.
Plus-Plus Critters
Critters are adorable when they are made from Plus-Plus pieces. This makes an easy yes for stocking stuffers, Easter baskets, or birthday gifts for friends.
Plus-Plus Isoscapes
My big kid loves seeing the pictures I took of these Isoscapes. Since I don’t see an Amazon link just yet, I linked a nonaffiliate link to Plus-Plus.
OOLY
OOLY is one of my favorite brands for creativity.
Yummy Yummy
I asked Ooly which set of art supplies was their most popular, and the Yummy Yummy glitter pens were among the top five. I can see why!
Cat Paw Highlighters
These are what fourth-grade dreams are made of. They will launch in the spring or fall of 2025. I will keep you posted!
Crayola
Crayola markers are a classic, and the New York Toy Fair booth shared fascinating new products that will remind you of your childhood.
Colourwhirls
My son LOVES making markers spin with his gear set. Now, we can roll out a large piece of kraft paper and let everyone have a blast outside this spring.
Airmarker Kit
If you have a big kid who enjoys art, this airbrush kit is for them! I had a lot of fun making pictures with this at the NY Toy Fair!
Click Markers
These click markers are not new to us, but they are worth mentioning if you do not already have them! Say goodbye to missing caps.
Learning Resources
Geesh. Can I add all of the Learning Resources to the cart? This section has many great goodies for classroom teachers, parents, and kids! Here are a few of my favorites I want to share with you.
Shape and Color Garden
This is a sweet set for late toddlers and early preschoolers. Learning Resources told me it is one of their best-selling sets. Bonus: it is made from recycled plastic.
BubbleBrix
BubbleBrix is a tactile way to reinforce CVC words. Children make the word and push in the bubble when sounding out. Yes, please!!!
Swirly Scoops
This is the only “soft serve” ice cream play set on the market, and adorable is an understatement.
Wheel of Fortune
Get this travel game for your big kid! It is so much fun to play solo or as a family.
Dumpling Dash
If you enjoy Noodle Knockout, you will adore Dumpling Dash. Learn number symbols and strengthen fine motor strength with this preschool game.
Multiplication Slam
I immediately added to my cart for my third grader, who is trying to memorize his multiplication facts!
Helping Hands Outdoor
Learning Resources puts together the best sets. I have the fine motor set and was excited to see the new outdoor set right in time for spring.
Pluffle
Does your child enjoy sensory play? Pluffle is a must! It has an enjoyable texture and bright colors for easy clean-up.
Bedtime Timer
I will not sleep on letting you know when this is available! It should be in the fall of 2025.
University Games
If you have a Dog Man fan, you will want to check out the new game, Big Jim Roll-O-Ramma! (Coming Fall 2025.)
The Hungry Caterpillar Bake Shop
Kids love bells! Here, you challenge your partner to find a pair. The first one to spot it and ring the bell gets the credit!
Big Jim Roll-O-Rama (Dog Man)
Add this Big Jim game to your wishlist if you have a Dog Man fan.
Fat Brain Toys
Ooooh, Fat Brain Toys. I admire your passion for open-ended play and the love of childhood! I first saw the Air Toobz at the 2023 New York Toy Fair. Now, they have expansion packs and a wavyair guy (officially called Whirlwind Accessory) that you can add! The Whirlwind is out of stock, but I will keep my eyes out for when it returns.
Air Toobz
I asked many of you with Air Toobz if your children enjoy them, and many of you said how much your family enjoys them! Don’t have a set? Check them out here.
Air Toobz Expansion Pack
They are back in stock if you couldn’t get an expansion pack for the holidays!
Plip Kit
Take this Plip Kit on your next road trip for endless fun during the downtime.
Plip Charms
These are new toy features at the New York Toy Fair. I hope they will be in stock just before Easter!
Story Time Chess
Do you know about Storytime Chess? Now they have come out with Storytime Backgammon!
Storytime Backgammon
Read the story to help your child better understand the pieces on the backgammon board.
Toniebox
It was so much fun to spend time with Toniebox! I learned about their new meditation Tonies, top three favorites, and what’s new. You can see all of the featured Tonies here.
I suggest Toniebox for ages 3-5. (Yoto was not at the New York Toy Fair, and I suggest Yoto for ages 5+. My eleven-year-old still enjoys his.
Inside scoop: Moana 2 Tonie launches on 3/23, and Sleepy Friends Tonies launches on 3/11.
Mo Willems
Having Mo Willems stories on repeat is something I am here for.
Laurie Berkner Tonie
Does your child enjoy listening to music? This is the second Tonie from Laurie Berkner!
Potty Training
I’ll take all the help I can get with potty training! This is another add to the cart, Tonie!
Lost Boys
The founders of Lost Boys are a lot of fun! Piles is a fast-paced card game, and Plunder is Risk meets Catan.
Piles
My big kids (8+) and I are having a blast with this fast-paced sorting card game. It is a fun way to connect before bedtime.
Plunder
Plunder is Risk meets Catan. My nine and eleven-year-old’s dream game!
Dolphin Hat Games
I discovered Taco Cat Goat Cheese Pizza at the Toy Fair in 2023, and it was such a simple win. Now you can bring it to the pool!
Poolside TCGCP!
Last summer, we played a lot of UNO Splash. This summer it will be Taco Cat Goat Cheese Pizza!
Magna Tiles
Do you know what is fantastic about having multiple brands of magnetic tiles? They all work together! I cannot wait to add Rail Racers to our collection.
Rail Racers
Check out what Magna-Tiles featured at the New York Toy Fair! Preorder for July 2025. Choose from a 33-piece or 90-piece set.
Woobles
I enjoyed stopping by the Woobles booth and was pleasantly surprised to find out she is a Days with Grey follower! So cool. I am going to attempt the Chick with my almost ten-year-old soon. Have you tried making a Wooble?
Woobles Chick
Woobles comes with a step-by-step video series to help ease the tension when creating.
Hey Doodle
I wish I had a Hey Doodle placemat when my boys were younger! Your child can write on the mat when waiting for food to arrive at a restaurant and wipe it off with a baby wipe to eat.
Hey Doodle Placemat
What I will gift my friends with toddlers!
Moon Ball
Many of us know and use the Moon Ball; now it is on a bounce-back string!
Moon Ball Bounceback
No more chasing your Moon Ball! Hooray!!! I loved spotting these at the New York Toy Fair.
Mobi Bath Toys
Baths are one of my favorite ways for the boys to hit reset. I love adding new ways to explore and add a little extra time.
Stacking Cups
Stacking cups is so much fun for bathtime!
Squeeze Bulbs
Invite your child to play with these squeeze bulbs in the bath to strengthen fine motor grip!
Which toy is your favorite? Gosh, it is so difficult to pick!
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